BaByliss Midnight Luxe Hair Dryer - Powerful 2300W Blow Dryer, Ionic Frizz-Control, Fast Drying, Professional and Lightweight, 3 Heat & 2 Speed Settings, 5781U

The BaByliss Midnight Luxe is a 2300W ionic dryer with 7,000+ reviews at 4.6 stars. Over 1,000 bought last month. It sits in the mid-range, somewhere between a £15 Remington and a £70+ ghd, and that's where most people end up shopping.

Power and drying speed

2300W is at the top end for consumer dryers. It dries noticeably faster than a 2000W or 2200W model. The extra wattage matters most on thick or long hair where you're spending 15+ minutes with a weaker dryer. Our best hair dryer for thick hair guide compares airflow across models if drying time is your main concern.

Ionic and frizz

Ionic tech reduces frizz and adds some shine. Same principle as every other ionic dryer at this price: negative ions break up water droplets so hair dries faster and smoother. The difference between ionic and non-ionic is real. The difference between one ionic dryer and another is harder to spot. Our what is ionic hair dryer article has the full explanation.

Weight and comfort

BaByliss call it lightweight and it is, compared to older dryers. Lighter than the Remington D3190, heavier than the ghd Helios. The 3m salon-length cord is a practical detail. Shorter cords mean you're stuck near the socket. 3m gives you room to move around. Our best lightweight hair dryer roundup has the actual weights side by side if you care about grams.

Settings

Three heat, two speed, plus cool shot. Standard for this price bracket. No concentrator nozzle included, which is odd. Most dryers at this level come with one. You can buy a universal nozzle separately but it's an annoyance.

Who it's for

People who want more than a budget dryer but aren't ready to spend ghd or Dyson money. The 3m cord and 2300W power are the selling points. It feels well made enough and there's a 3-year warranty.

If budget is the priority, the Remington D3190 does most of the same job for less. Our best hair dryer under £50 roundup compares the options at this price point. Going up, our best professional hair dryer guide covers what you get for the extra spend.